What is google really after
Until recently, both Google and Microsoft were living in harmony. The masses used Microsoft’s Internet Explorer to surf Google’s search engine. However, internet’s seemingly unstoppable growth since the early 2000 began to attract the attention of many industries. Microsoft executives clearly saw Internet as the next big thing; possibly a market worth pursuing. Meanwhile, Google continued to make unprecedented strides within its search engine market. Having generated enough cash, however, Google took a different direction; founded by technology enthusiasts, Google began to enter various markets unrelated to its search business. Rumors began to spread that Google is building an online “free” Operating System and various other tools such as an alternative version to the dominating Internet Explorer. This, as you might have guessed, ticked off Microsoft, and it took the bait and decided to roll its war drums against Google. Microsoft, by the way, is not the only company that feels threatened by its presence. Other internet giants, such as AOL, Yahoo! and eBay, are also feeling the heat ever since Google embarked on its journey towards dominating any market of technological interest. Google innovated in markets that already existed and, surprisingly, came about to dominating them. For Microsoft, it was a threat worth neutralizing. Today, Google has its hands in web search, email, online videos, calendars, news, blogs, desktop search, photo sharing, online payments, social networking, instant messaging, WiFi, word processors, web hosting, web browser, search tool bars, spreadsheets, discussion groups, maps and more.
