by Thomas Hawk
Its one thing to have a great product and it’s quite another to make sure customers know about it. And that principle is even more vitally true when you list your product on the Clickbank marketplace. There are literally tens of thousands of products available for affiliates to pick up and sell within Clickbank. And even though there are over 150,000 affiliates, that is a huge marketing environment.
The literature about Clickbank would give you the impression that all you have to do is set up your account on Clickbank and get your digital product out there into the Clickbank market and, presto, you will see massive sales by the weekend. But if it was that easy, there would be millions of people on Clickbank. The laws of economics still prevail and this is a marketplace so even after you get your product out there, there are some basic things you must be prepared to do.
For one thing, to make it in any marketplace and Clickbank is no exception, you have to offer a product that gives value to the consumer. For one thing, one of the most notorious problems in Clickbank is also one of its strongest customer service features which is the iron clad money back guarantee. So the one thing you can do to keep that well known Clickbank issue from taking away the good sales you do get is to make sure your product is rock solid quality and that the customer gets more than he expects from the purchase.
Another very basic principle of marketing but its worth bring back up here because it is even more applicable in the virtual marketplace of Clickbank is originality. For your product to stand out, it has to have something to offer the customer that nobody else offers. That can be tough because the categories of digital products, which are all that Clickbank sells, are somewhat limited. You cannot sell a product that requires a physical delivery. It must be entirely digital which means you are talking about ebooks, digital music, online courses and software and games for the most part.
Clickbank does a good job of providing a categorization system so people looking for types of product can get to it and then for a special kind of product in your niche can find you. But even with that, you are going to be “on the shelf” with a lot of other products that look and seem very much like your product. Finding a way to make your product unique and one that touches a need in the consumer that nobody else touches is the goal of any business. So look at the competition even when you are designing your product and long before you put it out there into the Clickbank to find that “hook” that will make the affiliate pick up your product rather than others like it and for customers want to buy it for its unique twist as well.
But even if you have the most unique and highly needed product there is, its not going anywhere unless you shout about it. A little bragging goes a lot way in the word of marketing and on the internet, getting attention to your Clickbank product calls for a lot of bragging. It starts with your product name and the marketing description you use to make the product shout out right from the Clickbank marketplace product pages.
Make sure the uniqueness of your product is highlighted in the title and every aspect of your description and marketing of the product. Never stop thinking of ways to promote your product. By making sure the world knows how great it is, you are also make sure that more people get to use it and your Clickbank sales are rewarding and profitable for you.
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* Reserve Bank of India Governor Raghuram Rajan on Friday said “dosa economics” shows how inflation can be a silent killer.
Dr Rajan used the example of a pensioner buying a dosa to explain how he can have more dosas today despite earning lower interest on his savings in bank deposits, as long as inflation stays low.
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Raghuram Rajan uses ‘dosa economics’ to explain inflation