Pay per Click is an inorganic advertising tool which is used by the advertisers when they want to promote their products through another website or blog. These also appear as ‘Sponsored Listings’ on Google or other major search engines. A visitor clicks on the advertisement out of sheer curiosity or need and gets directed to the sellers’ website. If the user gets convinced about the product or service and the visit happens to get converted into sales, the host website gets paid. This is one of the most powerful ways of targeted promotion and boosting the online presence.
A Pay per Click (PPC) Company is the best medium of targeted advertising which can drive appropriate traffic to one’s site. If implemented well, it is one of the quickest and cost effective ways to generate sales, enhance the visibility and ranking of the website on the leading search engines in no time. A typical business model involves giving the bid price with every click, and paying the host website according to the frequency of the clicks the advertisement receives. As the payment is result oriented, it is an affordable and powerful way to drive traffic on the site and track its statistics. A direct correlation can be established between various aspects such as keywords, ad copy, landing pages and conversion along with facts and figures to substantiate it.
The primary motive of a PPC company is to boost the visibility of a site in varied search engines and generating targeted traffic. The packages offered by the PPC companies usually comprises of features such as Pay Per Click account creation, keywords research and selection, development of creative advertisement, management of PPC advertising, bidding as well as landing page identification.
The PPC account can be accessed by the client company themselves and their website is placed on very first page of Google and various other selected search engines such as Bing, Yahoo and many more. The Pay per Click services companies also offer advertisement on Google, Facebook and Twitter. One can choose to have promotion on any of these websites according to one’s budget and preferences.
With the advent of Search engine optimization, PPC advertising is the best solution for the growth and promotion of one’s business. The team of experts in the PPC companies closely assesses the nature of one’s business and designs an effective advertisement campaign for maximum lead generation and conversion of sales.
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* UCI Chemistry: Inorganic Chemistry (Fall 2014)
Lec 02. Inorganic Chemistry — Symmetry and Point Groups
View the complete course: http://ocw.uci.edu/courses/chem_107_inorganic_chemistry.html
Instructor: Matthew D. Law
License: Creative Commons CC-BY-SA
More courses at http://ocw.uci.edu
Description: This course is an introduction to modern inorganic chemistry. Topics include principles of structure, bonding, and chemical reactivity with application to compounds of the main group and transition elements, including organometallic chemistry.
Inorganic Chemistry (Chem 107) is part of OpenChem: http://ocw.uci.edu/collections/open_chemistry.html
This video is part of a 29-lecture undergraduate-level course titled “Inorganic Chemistry” taught at UC Irvine by Professor Matthew D. Law.
Recorded on October 6, 2014.
Index of Topics:
00:59-Symmetry in Molecules: Staggered Ethane
21:44-Low-Symmetry Point Groups
24:38-High-Symmetry Point Groups
29:42-Linear Point Groups
31:53-D Point Groups
36:09-C Point Groups
38:35-S Point Groups
41:01-Identifying Point Groups
43:45-Example: Phosphorous Pentafluoride
48:17-Example: 18-crown-6 Ether
Required attribution: Law, Matthew D. Inorganic Chemistry 107 (UCI OpenCourseWare: University of California, Irvine), http://ocw.uci.edu/courses/chem_107_inorganic_chemistry.html. [Access date]. License: Creative Commons Attribution-ShareAlike 3.0 United States License. (http://creativecommons.org/licenses/by-sa/3.0/deed.en_US).
Chemistry 107. Inorganic Chemistry. Lecture 02